2025.03 - 2025.06
At Brandnographer, I take the lead in creating, publishing, and following up on social media content. Each week, I bring the existing social media plan to life—working on AI-generated posts, social media design, and educational-style YouTube videos. My focus is on making content more engaging and valuable, turning ideas into posts that are clear, fun, and meaningful for our audience.
The style guide was a side project I put together to make content creation easier and more consistent across our social media platforms. It includes things like our brand tone (smart and helpful), the kind of feeling we want to express through visuals, and some go-to poster templates.
I pulled it together based on everything I’d worked on before, plus useful notes from chats with my supervisor. I see it as a helpful little toolkit for anyone joining the team—it makes handovers smoother and keeps things on track.Now, let’s take a look at some highlights from the style guide!
